Nov
29
2016
Internet marketing should show customers are valued
Is your business impressing customers? If old customers are coming back, then they believe you are better than the competition. Getting repeat customers is more than simply providing an awesome experience – you need to elevate your ability to build customer relationships. And it's actually not very hard.
If there’s one thing any business can do to provide awesome customer service, it’s to show in so many ways that you value customers. Not just for their wallet. But because they chose you. This means seemingly going out of your way to say in no uncertain terms “We value you.”
It really doesn’t take much extra time to go “out of your way” – it just requires a bit of forethought. And most businesses don’t take the extra steps. Easy ways to impress customers above and beyond the expected experience are things like:
- Send a personalized thank you email soon after finishing business
- Prmo offers exclusively to previous customers
- Email customers on special dates, such as birthdays and anniversaries
Providing a great customer experience and showing that you value them is simply about personalization and setting them apart as “special.” Moreover, the above internet marketing points only require a few extra minutes of your time. Considering that more than half of all Alaskan tourists return to Alaska, your extra effort may pay of doubly.
Engage past customers online
This is when Alaska internet marketing becomes so important. When businesses are figuring out how to get repeat customers, they need look no further than digital marketing efforts. Keeping in customers' line of sight. Engaging them.
Getting them to remember their experience and want more. Things like:
- Having a blog to show customers how much fun your business is having
- Engaging on social media and offering special “social media” promo offers
- Email newsletters update customers about dates, promo offers, and special news
In so many words, reward customers’ feelings, memories, and wallets for staying in touch with you.
Give Entry and exit thank you gifts
Talk about making your customers feel special by providing easy, inexpensive, exceptional customer service. Give small gifts to say thank you for your customer’s business. If you have everer received a thank you gift from a business, you will agree with me when I say that gifts from businesses are unforgettable. They might considered "old school" marketing.
I can remember a “Welcome” note at a B&B when I visited during an anniversary. I can remember a tiny box with a thank you tag and small chocolate frog inside that a lodge gave me one time. They were small, easy, inexpensive, but thoughtful gifts that I still remember from years ago. I always recommend that businesses:
- Give a small welcome gift to say thank you and start things on the right foot
- Give a hand written than you note/letter when business is concluded
It takes so little time and yet so few businesses actually practice it. It’s exceptional customer service and a fantastic way for how to get repeat customers. Is your business impressing customers? Repeat customer numbers is your answer. If old customers are coming back, then they believe you are better than the competition. But figuring out how to get repeat customers is more than simply providing an awesome experience – you need to elevate your ability to build customer relationships to the next level keep customers coming back. And it's actually not very hard.